This packaging suite was in collaboration with my design teammate, Olivia. We worked together to create a full packaging suite. The concept merged our total company’s look and feel, store assortments, current trends—with a focus on bows—and timeless Christmas inspiration. I concepted and drew the repeating pattern that used on boxes, inside of the shopping bags, and in various places throughout the season’s packaging. I also created a reusable shopping bag concept. Our largest goal in designing this packaging was to make packaging that was extremely beautiful (worth keeping and reusing), bags that would stand out as uniquely ours when they were in the hands of shoppers at malls across the country, and boxes + polymailers that would be instantly recognizable on doorsteps to create a sense of joy and excitement!