Barricades designed to be readable, bold, on-brand and attention grabbing—these large-scale projects went from digital files to real-life branding activations all across the country. Through my time working at Stand Out for Good, Inc. I have created over a dozen barricades for its family of brands while working cross functionally with photo, store design, and marketing teams, and with our third party barricade installation partners. This process not only taught communication and organization but also the technical skills to execute creating large-scale designs.

A proud moment for me was during the construction of the AS Revival store at West Town Mall in Knoxville, TN—my home mall. Unlike previous projects where I only saw the final result through contractors’ photos, I was able to visit a barricade in person this time!