This International Women’s Day campaign (2024) celebrated the peak of girlhood by pairing our brand's iconic dresses with joy-filled moments of twirling in them. We wanted the campaign to evoke nostalgic memories of girlhood while inspiring a sense of gratitude for those who helped those girls grow into the women they are today. I designed a logo that combined hand-drawn elements and imperfect edges with a feminine and youthful color scheme (and a heart-dotted “i”, of course). The campaign also included hand-drawn flowers and dresses. To balance the youthful color palette, neutral touches such as the background texture and black and white photos were added.. Elements created for this project were: logo, website content slots, in-feed posts, Instagram stories, and emails.