Mother’s Day Jewelry Cards

This project was my capstone project for my JOANN stores package design internship. I was given various pieces of jewelry from the merchant team and tasked with creating a collection of Mother’s Day themed cards that housed that jewelry. I worked to create the look + feel as well as color palette and then hand-illustrated various floral designs for the cards in two different styles that worked in harmony with each other. I created 12 unique designs that included both card and envelope. To finish the process, I created both product packaging and designed the in-store display box that the collection was housed in. The cards were sold in JOANN stores in the spring of 2021.